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Shop Your Signature Style at betty lin

Goodbye cookie-cutter fashions. Shop the exclusive lines that speak to your distinctive style.

Guided styling

Cutting-edge designers

Handpicked with care

Shopping for clothes should be fun – and effortless

Hunting down a standout outfit in a sea of homogeneous fashion trends can be overwhelming. Clothing online and in big box stores tend to be carbon copy outfits that lack inspiration, erasing your unique style and personality.  Are you ready to step into a world where your individuality can shine?

Book Your Instore Appointment Today

Guided shopping to dress for your personality

At betty lin, our team of fashion experts are here to work their magic and help you express your personality through your outfit. From casual classics to special occasions, our team will guide you through the array of fresh, modern designs in store, making it easy for you to find an outfit you’ll love.

Cutting-edge fashions from emerging designers

We search far and wide for our collections to ensure you're always ahead of the curve. We carefully select strictly limited luxury lines from up-to-the-minute socially-conscious designers so you can be confident you’ll love your outfit, whatever the occasion you’re shopping for.

BOOK YOUR IN-STORE APPOINTMENT TODAY

Proudly Stocking

Perfect for lookbooks and editorial photography

Hold on…real style is about so much more than your clothes!

That's why we go the extra mile to help you pull together a complete look. Our knowledgeable shopping guides are there to offer advice and style tips in selecting the perfect shoes, handbags, and accessories to complement your unique style.

Capsule holiday wardrobe? Cocktail reception? College reunion?

We’ve got you covered.

Here’s how we’ll curate your wardrobe, together:

Meet your stylist

Meet with one of our talented shopping stylist who will listen to your tastes, the occasion you are buying for, and offer style guidance to help achieve your goals.

Find your look

We’ll guide you on the brands that suit your style and advise on finding outfits to reflect your personality, with everything from modern casuals to event wear.

Feel Confident

Finally, let the real you shine out with a customized, exclusive look that you’ll love, so you feel perfectly styled for the occasion.

Bringing Sass To Downtown San Francisco

From the moment you step into the betty lin, we’ll take time to understand what you’re looking for, what the occasion is, the cuts and styles that suit your unique shape, plus any
limitations we need to consider. Our store is a treasure trove of carefully curated collections, from very dressy to casual, so we have something for everyone. Let us know your size in advance so we can set up a fitting room with a handpicked selection of outfits and make sure you never leave disappointed.

Tired of chasing trends that just don’t feel like you…?

Ready to put an end to wasting time and money on carbon-copy clothes that lack inspiration? Call today for an appointment with one of our expert shopping guides and shop for your next outfit with confidence.